MAVrik Hotel
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In the Summer or 2017, Lonestar Syndicate requested assistance with the initial branding and design of a presentation deck that would be used to deliver financial metrics to potential investors for a boutique hotel concept. The deck included a history of the desired property, neighborhood, development sketches and an in depth look at the target audience.
Logo Design & Color Palette
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As part of their initial planning for the development of the hotel, Lonestar requested an early design for a logo and color pairing that could be used in their presentations to investors to help tell the story of the hotel concept.
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With the target customer being young professionals and the rebellious nature of the hotel's namesake, I choose to pull inspiration from neon signs in vibrant contrasting colors. The logo highlights the desired acronym MAV that can be applied to a number of mediums.
Presentation Design
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A redesign of a previous deck to be presented to potential investors. Utilizing the color palette and logo to highlight key data visuals and translate the hotel concept into a unified design.
